I just can’t imagine using Twitter myself. I’ve joked with my friends about the fact that I don’t know any of them well enough that I want to know what they’re doing at any moment of the day. Although, if you want to be a hero to your executives, start mining Twitter for mentions of your company. You might just find out some problems before they start affecting sales, and earn some recognition that you know more than just IT.

Here’s a case in point: “Blip.tv…uses Twitter to eavesdrop on its customers. In January, it started hearing complaints there about one part of its service, a problem it quickly corrected” (p. 34).

— Kirkpatrick, D. (2008, March 31). Web 2.0 Gets Over Its Goofing-Off Phase. Fortune.